Spoiler: it’s not just the panels. It’s the gear, the margins, the service backup, and sometimes… the size of your installer’s van fleet. 

Ever looked at two solar quotes and thought, Why on earth is one $3,000 more than the other when they both promise sunshine on my roof?

Here’s the short answer: it’s the gear.
Here’s the longer answer: well… gear is just the start.

The Gear Gap

Solar quotes aren’t built equal. One installer might spec panels that cost them $100 each. Another might go for a premium panel costing twice that. Same goes for inverters and batteries.

The irony? The extra cost rarely buys you more features. These days, the bigger price tag usually boils down to:

  1. Reliability – The pricier product might have only 1 in 100 units fail under warranty. The cheaper one? Maybe 1 in 50.
  2. Customer Support – When something does go wrong, the higher-end brand might actually answer their phone.
  3. Looks – Yes, some buyers will happily pay more just because it looks sleeker on the garage wall.
  4. Brand Perception – Marketing magic. A bit like wine labels — the same grapes taste better if the bottle looks fancy.

Why Solar Companies Care More About Failure Rates Than You Do

Installers hate going back to fix things. It costs them money, pulls their crew off profitable jobs, and generally ruins their week.

That’s why they gravitate toward gear that has near-zero call-backs. But here’s the kicker: if you buy something with a “1 in 50 chance” of failure, you’ve still got a 98% chance of smooth sailing.

So when you’re staring at a $30,000 quote for the Rolls-Royce inverter and battery versus $27,000 for the Toyota Corolla version… the smart question isn’t “which is better?” — it’s what’s the risk worth to me?

It’s Not Just the Gear – It’s the Margin Game

This is the bit no glossy brochure will tell you.

Some solar companies run higher profit margins on every job, regardless of the gear. Others keep margins lean because they know the equipment is reliable and service calls will be minimal. Then there’s the third category…

  • High margin on cheaper gear – Yes, it happens. You could be paying premium money for entry-level kit.
  • Lower margin on premium gear – Some installers bank on efficiency rather than mark-up, meaning their “expensive” gear isn’t as overpriced as you think.
  • The “overhead tax” – Higher prices don’t always mean higher profits. Sometimes you’re covering ballooned overheads: employed crews that work slower than subcontractors, the most expensive vans money can buy, or investor-driven growth that needs feeding.

Margins matter. Without knowing the breakdown, it’s easy to think a quote is “overpriced” when you’re really just paying for someone’s business model.

Sometimes Cheaper Gear Makes Sense

Here’s something that surprises a lot of people — sometimes, going for the “cheaper” inverter or battery is actually smart.

Why? Because the company behind it might be a big, stable player who’ll still be here in 10 years and will actually send someone out to fix it if it fails. Many larger installers are brilliant at supporting their gear, even if it’s not the most premium on the market.

And cheap doesn’t mean “bad.” Take SolaX and Goodwe. On most of their residential inverters, the startup voltage is just 40–50 volts. Compare that to some “high-quality” European brands that don’t fire up until the panels are pushing 80 volts. If all your panels face one direction, that’s fine. But if you’ve got 4–6 panels catching sunrise or sunset, that lower startup voltage could mean you get an extra 30 minutes of production each day.

We think it’s as simple as this: China is ahead of Germany in the most important metric — efficiency.

Global Warranty Support – The Gold Standard

Some brands offer global warranty support that’s hard to beat. Enphase, Tesla, SunPower — they don’t just cover the replacement part; they pay for:

  • The labour to diagnose the issue.
  • The freight to send the faulty unit back.
  • The labour to install the replacement.
  • Even the cost of disposing of the dead one.

If you value hassle-free ownership, this is a huge plus.

When 450W Panels Aren’t Created Equal

Ever noticed how every panel these days seems to be “around” 450W? Here’s the secret: the wattage number on the sticker doesn’t mean much in the real world.

The difference between a $200 panel and a $350 panel of the same wattage can be huge. On a perfect sunny day, the cheaper one might crank out 3kWh. The pricier one? More like 3.5kWh.

Why? Because there’s a whole cocktail of factors at play — temperature coefficient, voltage open circuit (VOC), bifaciality, N-Type vs. P-Type cells.

If you don’t want to spend 40 hours on Reddit or watch a guy in the Middle East poke panels with a voltage meter, the alternative is simple: buy from the most trusted brands in the industry. We’ll steer you toward them.

The Word on the Street (And Why It’s Sometimes Wrong)

In solar, reputations stick — even when they shouldn’t.

Take SolaX. They were one of the first to launch hybrid inverters and crack the nut on three-phase load balancing. Pioneers. But pioneering means teething issues, and in our industry, being first can get you dragged through the mud. Some installers wrote them off years ago and never looked back — even though the gear is now solid.

It’s the same story for Alpha or Pylontech. They’ve got strong offerings today, but for some, old perceptions die hard.

And yet… along comes SigEnergy, a brand-new player, and the industry embraces them with open arms. Go figure. Sometimes “word on the street” is just selective memory mixed with shiny-new bias.

How We Play Detective

Think of us like CSI for solar quotes — minus the sunglasses and crime scenes. We get under the hood of each proposal, working out:

  • Is the equipment spec pushing the price up for the right reasons?
  • Is the margin reasonable, or are you paying for someone’s fleet of luxury vans?
  • Is “word on the street” actually relevant in 2025, or is it leftover industry gossip from 2018?

We do the digging so you don’t have to — because the right choice for you might be the “Corolla” with an extended warranty, or it might be the “Rolls” because you never want to hear the word “fault” in your life.

The Broker Advantage

We’re not here to crown a single brand as the best. We’re here to uncover the why behind the quote, so you can make an informed call.

Because the “right” solar gear isn’t always the most expensive. It’s the one that fits your budget, your risk tolerance, and your home’s needs — and that’s something no flashy marketing or single brand loyalty can give you.

And yes — we’ll tell you the stuff your installer probably won’t.

By looka_production_130270016 February 7, 2026
Why We Can’t Size Solar Batteries Like The Aussies Do Most kiwis want solar to reduce their power bills, and mostly – their winter power bills. And most Kiwis tell us – “We want a solar system that charges up the batteries during the day so that we can heat our home at night.” News flash: Yeah........... Sorry - that’s not going happen aye. Here’s why. Everything You’ve Heard About Sizing Solar & Batteries Is Probably Wrong (For NZ) When you jump online and search about solar, you’ll find information from Bloggers and YouTubers in parts of the world with entirely different energy demand patterns. Think about Australia for a second. 99% of homes in Aussie use tons of power in summer, which is conveniently when they generate the most solar. Our clients often come to us with the idea that solar + battery means very little grid use with the potential for 'off-grid in the city'. In Aussie, that's almost possible! But not here, because most kiwi homes use more power in winter, than in summer - which is inconveniently when solar systems produce ~50 to ~70% less. We’re left with two conundrums: in summer, you can’t make the most of a big battery… and in winter, you can’t charge one. Batteries Should Be Sized According To Your Spare Winter Solar This is the main point. Read the rest of the blog for more insight. ‘Nuf Said. You Won’t Discharge A ‘Uge Battery In Summer Let’s say your solar system generates ~40kWh per day in summer – (typical for a 20 panels system). But your home uses ~25kWh per day. There’s a 15kWh difference between what your home uses, and what you’re generating. So if you don’t need that spare energy, what’s the point in storing it? * Whether you have a huge battery or not, if your home doesn't use the spare solar, you'll be selling that 15kWh for about 17c per unit, which adds a $2.55 credit to your power bill EVERY day. You Don’t Need Much Storage In Summer If your home uses ~25kWh on a typical summer day, the question is: how much of that energy demand occurs after the sun goes down? ‘Cos the reality is – most homes don’t use much at all. After 8pm in summer: … You’ve done the cooking … Used a bit of aircon in the arvo … Your hot water’s steaming … The beers are cold … And your TV uses 100w So on a 25kWh day, your home might only pull ~10kWh between 8pm & 8am. … So, with these rough summer calcs, with 20 panels, most people can only make the most of a ~10kWh battery. C’mon – Surely It Makes Sense To Have A Big Battery In Winter? Yeah, I know that’s what you’re thinking. Everyone thinks that. You get home from work... Crank the heating till 11pm, and then ‘sip’ the heating until everyone leaves the next morning. So of course, you need a big battery to power all that heating. But wait… Solar Sucks In Winter - Sorry ‘bout it. That system we spoke about, those 20 panels; they’ll generate about 40kWh on a typical summer day. But in winter, you’ll be lucky to get 30kWh. But most homes don’t have a 35 degree north facing roof. So 20 panels generate closer to 20kWh per day. And this hypothetical home we’ve been talking about (that uses 25kWh per day in summer), probably pulls 50kWh per day in winter. And of that 50kWh, 15kWh is probably pulled during the 9 – 5. Fridge, freezer, hot water heating, maybe a spa – whatever it is – even with nobody home, there’s still power use during the day. So, shit – of the ~20kWh these 20 panels are spitting out, more than half of it is chewed up by the homes base loads. The difference goes into the battery. And what’s the difference here? ‘Bout 10kWh, if you’re lucky. … So even though the house uses 50kWh per day in winter, there’s no point having a battery bigger than ~10kWh. It simply won’t get charged. You’re The Worst Salespeople Ever No, we’re not. We’re just saying it like it is. In summer, you couldn’t possibly use all of your solar. And in winter, you couldn’t possibly charge a huge battery. But you can still save a shit ton with solar. And the good news is, you don’t even need a battery to eliminate most of your summer bills. Read this . And this . And watch this. But if you want to reduce your winter bills, you’re going to need a battery. If it adds a year or two to your solar-system payback period, it’s nothing in the scheme of things. Especially when you consider the blackout experience. (Its awesome these days)! So, What Do I Do? Prioritize north, if you can. A north roof with a pitch of 15 to 45 degrees is ideal. North produces the most energy in winter, which gives you the best hope of charging a battery. If your roof has some north, and a bit of something else – prioritise north AND west. We love west, because west produces energy until the summer sunset, which is when you might want to cool your home. If your roof is East and West; look very closely at the winter production estimates, because most east-west systems struggle to charge even the smallest batteries in the 3 coldest months of the year. You Didn’t Answer My Question – How Much Storage Do I need? … Sorry, here’s the framework. Subtract your winter day time energy use from your winter solar production. The answer reflects the size of battery you should consider. You could buy a little more, but again – consider your summer evening loads, and ask yourself – do you want to spend a few grand extra (or more); just for it to be a pretty box on the wall providing little financial benefit? Does Equity Solar Brokers Support Solar Batteries? Heck yes we do! We love seeing our clients get batteries. About one third of them get batteries with their solar purchase. We’re not against batteries. We are obsessed with helping kiwis get a great return on their investment. We achieve that through smart solar system design and anonymous quote procurement, which is our leverage to getting sharp solar quotes. Everyone has a different solar objective - and we're all ears. Can't wait to hear yours. In a time of rising power prices and grid instability, batteries are awesome. And guess what – we’ve never had a client regret buying a battery. One client called to tell us they had a 2-day powercut, but only found out when the neighbors swung by. Priceless. Need a hand with system design? That’s what we do best. And we’ll get you the best quotes in the market while holding your hand every step of the way. Chuck your deets below, and lets do this.
By looka_production_130270016 January 24, 2026
Before your details are shared with a solar company, here’s what you should know about what happens next — and why this process doesn’t move at Uber Eats speed.
By looka_production_130270016 January 18, 2026
Because nobody likes being left behind