This is Rowan Ellis, founder of Equity Solar Bokers

Hi team, Rowan here - writing in first person. Let me be real, it's just me hustling for Equity Solar Broker's (for now 😉)




A little back story... 🙌


My father experienced his first few years in Christchurch. His father owned a second-hand shop down there, a 'pawn' shop.

Took me until I was 16, at least, before I realised grandfather had a 'pawn' shop, and not the other kind.


The Ellis family was a family of hustlers. Wheelers and dealers. Dad could smell value from a mile away.

Countless times I recall dad stopping his 900-foot long hiace van and doing a u-turn (U-E), to simply stop by at a garage sale.

And o boy did he get some great things. This one time, he bought a beautiful pioneer stereo for next to nothing, which I'm enjoying Coldplay through right now!


Despite mum and dad not earning immense amounts of money, (like most people), we had a wonderful upbringing. There was just always so much fun stuff to play with! Toys, bikes, boats, tents, fishing rods, tools, you name it. It was the iconic kiwi upbringing.


Dad instilled in me a love for value. An absolute unwavering commitment to enjoying 'cents on the dollar.'

IE; Just yesterday, me and Dad visited the local reduce to clear and bought 48 cartons of oat milk, for 90c a carton!!!


But just to be clear... We don't need to buy 90c oat milk. It's not about the price, it's about the value!


That's all to say...


I fell in love with solar when I started selling it in 2018, because I could see the immense value.

In 2020, I put 20 panels on my roof! (Equivalent of 15 now).


Solar is the gift that keeps on giving.


The solar system cost $14,000.

In the first year it saved my family $1,200.


But now, only 4 years later, it's saving us over $2,000 per year!

Since 2020, my power rates have increased about 30%, and the solar buyback rate has doubled.


It gets better, every year!


So, the value is immense...


If Jo Bloggs spends $10,000 on solar, Jo's likely to save $1,000 - $2,000 per year, which includes the value of 'free energy' and 'solar buyback credits'.


Every year, as power prices go up, his savings go up.


So indicatively, he's getting approximately 15% of his money back in the first year, and every year that percentage goes up.


In the long run, a $10,000 investment now will yield over $50,000 in energy savings over the next 30 years, and that's assuming very low power inflation rates, such as only 1 or 2% per year.


Yeah, but why...


Speaking with hundreds of home owners of the years, I've seen countless 'buyers' feeling overwhelmed with the swath of information, compounded by well-intentioned sales people who all have a different spin on things.


I want to simplify everything.


Simplify the exploration process.

Simplify the quoting process.

Simplify the decision process.


Getting solar is a complicated ordeal, but it doesn't need to be.


So, simplify everything. That's my mission.


Oh, and, I want to help people save money. You can thank my dad for that mission.



Much love;

Rowan | Founder | Equity Solar Broker's

rowan@equitysolar.co.nz




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